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43 lines
1.4 KiB
Markdown
43 lines
1.4 KiB
Markdown
# Social ad templates (4-8s)
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Short clips work best with clear beats. Use 2-3 beats and keep text minimal.
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## Default template
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```
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Use case: social ad
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Primary request: <ad concept>
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Scene/background: <simple backdrop>
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Subject: <product or scene>
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Action: beat 1 (0-2s) <action>; beat 2 (2-4s) <action>; beat 3 (4-6s) <action>
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Camera: <shot type + motion>
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Lighting/mood: <mood>
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Text (verbatim): "<short headline>", "<short subhead>"
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Constraints: no logos; keep text legible; avoid fast motion
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```
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## Example: product benefit
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```
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Use case: social ad
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Primary request: a compact humidifier emphasizing quiet operation
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Scene/background: minimal bedroom nightstand
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Subject: matte white humidifier with soft vapor
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Action: beat 1 (0-2s) vapor begins; beat 2 (2-4s) soft glow turns on; beat 3 (4-6s) device slides to center
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Camera: 50mm, gentle push-in
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Lighting/mood: calm, warm night light
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Text (verbatim): "Quiet mist", "Sleep better"
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Constraints: no logos; text must be legible; avoid harsh highlights
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```
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## Example: before/after
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```
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Use case: social ad
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Primary request: before/after of a cluttered desk becoming tidy
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Scene/background: home office desk, neutral wall
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Subject: desk surface, organizer tray
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Action: beat 1 (0-2s) cluttered desk; beat 2 (2-4s) quick tidy motion; beat 3 (4-6s) clean desk with organizer
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Camera: top-down, locked-off
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Lighting/mood: soft daylight
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Text (verbatim): "Before", "After"
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Constraints: no logos; keep motion minimal; avoid blur
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```
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