diff --git a/CHANGELOG.md b/CHANGELOG.md
index 4ec4f47a..26dc266a 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -10,6 +10,7 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0
 ### Changed
 
 - Respected the cash balance on the analysis page
+- Harmonized the slogan to "Open Source Wealth Management Software"
 
 ### Fixed
 
diff --git a/README.md b/README.md
index 66023ae6..3bc06973 100644
--- a/README.md
+++ b/README.md
@@ -1,13 +1,22 @@
 <div align="center">
+  <a href="https://ghostfol.io">
+    <img
+      alt="Ghostfolio Logo"
+      src="https://avatars.githubusercontent.com/u/82473144?s=200"
+      width="100"
+    />
+  </a>
+
   <h1>Ghostfolio</h1>
   <p>
-    <strong>Open Source Portfolio Tracker</strong>
+    <strong>Open Source Wealth Management Software made for Humans</strong>
   </p>
   <p>
     <a href="https://ghostfol.io"><strong>Live Demo</strong></a>
   </p>
   <p>
-    <img src="https://img.shields.io/badge/contributions-welcome-orange.svg"/>
+    <a href="#contributing">
+      <img src="https://img.shields.io/badge/contributions-welcome-orange.svg"/></a>
     <a href="https://travis-ci.com/github/ghostfolio/ghostfolio" rel="nofollow">
       <img src="https://travis-ci.com/ghostfolio/ghostfolio.svg?branch=main" alt="Build Status"/></a>
     <a href="https://www.gnu.org/licenses/agpl-3.0" rel="nofollow">
@@ -15,7 +24,13 @@
   </p>
 </div>
 
-**Ghostfolio** is an open source portfolio tracker built with web technology. The software empowers busy people to have a sharp look of their financial assets and to make solid, data-driven investment decisions.
+**Ghostfolio** is an open source wealth management software built with web technology. The application empowers busy people to keep track of their wealth like stocks, ETFs or cryptocurrencies and make solid, data-driven investment decisions.
+
+## Ghostfolio Premium
+
+Our official cloud offering [Ghostfolio Premium](https://ghostfol.io/pricing) is the easiest way to get started. Due to the time it saves, this will be the best option for most people. The revenue is used for covering the hosting costs.
+
+If you prefer to run Ghostfolio on your own infrastructure, please find the source code and further instructions here on _GitHub_.
 
 ## Why Ghostfolio?
 
diff --git a/apps/client/src/app/pages/about/about-page.html b/apps/client/src/app/pages/about/about-page.html
index 43f2ae68..56cda5e4 100644
--- a/apps/client/src/app/pages/about/about-page.html
+++ b/apps/client/src/app/pages/about/about-page.html
@@ -5,11 +5,18 @@
       <mat-card>
         <mat-card-content>
           <p>
-            <strong>Ghostfolio</strong> is open source software which empowers
-            busy folks to have a sharp look of their financial assets and to
-            make solid, data-driven investment decisions by evaluating automated
-            static portfolio analysis rules. The project has been initiated by
-            <a href="https://dotsilver.ch">Thomas Kaul</a>.
+            <strong>Ghostfolio</strong> is a lightweight wealth management
+            application for individuals to keep track of their wealth like
+            stocks, ETFs or cryptocurrencies and make solid, data-driven
+            investment decisions. The source code is fully available as open
+            source software (OSS). The project has been initiated by
+            <a href="https://dotsilver.ch">Thomas Kaul</a> and is driven by the
+            efforts of its
+            <a
+              href="https://github.com/ghostfolio/ghostfolio/graphs/contributors"
+              title="Contributors to Ghostfolio"
+              >contributors</a
+            >.
             <ng-container *ngIf="lastPublish">
               This instance is running Ghostfolio {{ version }} and has been
               last published on {{ lastPublish }}.</ng-container
diff --git a/apps/client/src/app/pages/landing/landing-page.html b/apps/client/src/app/pages/landing/landing-page.html
index 25c83b8a..a104d23e 100644
--- a/apps/client/src/app/pages/landing/landing-page.html
+++ b/apps/client/src/app/pages/landing/landing-page.html
@@ -1,16 +1,29 @@
 <div class="container">
   <div class="row">
     <div
-      class="align-items-center d-flex flex-column justify-content-center mb-4 w-100"
+      class="
+        align-items-center
+        d-flex
+        flex-column
+        justify-content-center
+        mb-4
+        w-100
+      "
     >
       <gf-logo size="large"></gf-logo>
-      <p class="lead m-0">Open Source Portfolio Tracker</p>
+      <p class="lead m-0">Wealth Management Software for Humans</p>
     </div>
   </div>
 
   <div class="button-container row">
     <div
-      class="align-items-center col d-flex justify-content-center position-relative"
+      class="
+        align-items-center
+        col
+        d-flex
+        justify-content-center
+        position-relative
+      "
     >
       <div class="py-5 text-center">
         <a
@@ -51,10 +64,9 @@
         <strong>personal investment strategy</strong>.
       </h2>
       <p class="lead">
-        <strong>Ghostfolio</strong> empowers busy folks to have a sharp look of
-        their financial assets and to make solid, data-driven investment
-        decisions by evaluating automated
-        <strong>Static Portfolio Analysis Rules</strong>.
+        <strong>Ghostfolio</strong> empowers busy people to keep track of their
+        wealth like stocks, ETFs or cryptocurrencies and make solid, data-driven
+        investment decisions.
       </p>
     </div>
   </div>
diff --git a/apps/client/src/app/pages/landing/landing-page.scss b/apps/client/src/app/pages/landing/landing-page.scss
index 139841e0..9e4b627a 100644
--- a/apps/client/src/app/pages/landing/landing-page.scss
+++ b/apps/client/src/app/pages/landing/landing-page.scss
@@ -3,7 +3,6 @@
 
   .button-container {
     aspect-ratio: 16 / 9;
-    margin-top: -4rem;
 
     gf-line-chart {
       bottom: 0;
diff --git a/apps/client/src/assets/site.webmanifest b/apps/client/src/assets/site.webmanifest
index 74bc8841..91853e97 100644
--- a/apps/client/src/assets/site.webmanifest
+++ b/apps/client/src/assets/site.webmanifest
@@ -1,7 +1,7 @@
 {
   "background_color": "transparent",
   "categories": ["finance", "utilities"],
-  "description": "Open Source Portfolio Tracker",
+  "description": "Open Source Wealth Management Software",
   "display": "standalone",
   "icons": [
     {
diff --git a/apps/client/src/index.html b/apps/client/src/index.html
index 78b32f64..da1b6798 100644
--- a/apps/client/src/index.html
+++ b/apps/client/src/index.html
@@ -1,7 +1,7 @@
 <!DOCTYPE html>
 <html lang="en">
   <head>
-    <title>Ghostfolio – Open Source Portfolio Tracker</title>
+    <title>Ghostfolio – Open Source Wealth Management Software</title>
     <base href="/" />
     <meta charset="utf-8" />
     <meta content="yes" name="apple-mobile-web-app-capable" />
@@ -11,13 +11,13 @@
     />
     <meta
       name="keywords"
-      content="asset, cryptocurrency, etf, finance, performance, portfolio, stock, tracker, trading"
+      content="app, asset, cryptocurrency, etf, finance, management, performance, portfolio, software, stock, tracker, trading, wealth"
     />
     <meta name="mobile-web-app-capable" content="yes" />
     <meta name="twitter:card" content="summary_large_image" />
     <meta
       name="twitter:description"
-      content="Ghostfolio is a lightweight application to keep track of your financial assets like stocks, ETFs or cryptocurrencies across multiple platforms."
+      content="Ghostfolio is a lightweight wealth management application for individuals to keep track of their wealth like stocks, ETFs or cryptocurrencies"
     />
     <meta
       name="twitter:image"
@@ -25,13 +25,13 @@
     />
     <meta
       name="twitter:title"
-      content="Ghostfolio – Open Source Portfolio Tracker"
+      content="Ghostfolio – Open Source Wealth Management Software"
     />
     <meta name="viewport" content="width=device-width, initial-scale=1" />
     <meta property="og:description" content="" />
     <meta
       property="og:title"
-      content="Ghostfolio – Open Source Portfolio Tracker"
+      content="Ghostfolio – Open Source Wealth Management Software"
     />
     <meta property="og:type" content="website" />
     <meta property="og:url" content="https://www.ghostfol.io" />
@@ -42,7 +42,7 @@
     <meta property="og:updated_time" content="2021-03-20T00:00:00+00:00" />
     <meta
       property="og:site_name"
-      content="Ghostfolio – Open Source Portfolio Tracker"
+      content="Ghostfolio – Open Source Wealth Management Software"
     />
 
     <link